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Ford and GM in Twitterfight over Facebook advertising?
Filed under: Marketing/Advertising , Ford , GM Frenemies Ford and General Motors have taken to cyberspace for a little verbal sparing, trading snarky shots this week over which company is more likeable on Facebook.
Continue reading...Guy Fieri to drive Corvette ZR1 pace car in Indy 500
16. May 2012
Filed under: Motorsports , Coupe , Performance , Marketing/Advertising , Chevrolet , Celebrities Diners, Drive-ins and Dives persona Guy Fieri is making more news with garages these days than kitchens. The Food Network host, who recently had his Lamborghini Gallardo stolen and then recovered in a teen's storage container , has been selected to drive the 2013 Chevrolet Corvette ZR1 pace car at the Indy 500 this year. Guy's an admitted car fan, and he should feel at home in the ZR1 ; he owns seven Chevrolet models that span the decades from 1968 to 2011, and a Cadillac Escalade ESV
Continue reading...Buick begins airing Marisa Miller Enclave ad
16. May 2012
Filed under: Marketing/Advertising , Videos , Crossover , Buick , Luxury Not long ago, Buick released the behind-the-scenes video of its Enclave commercial with Marisa Miller, and now the supermodel's 30-second spot has begun airing. Note: This is a spot for the current Enclave, not the refreshed 2013 model the debuted during April's New York Auto Show . The Sports Illustrated staple and lingerie model might just be the first person ever to wear a swimsuit in a Buick ad.
Continue reading...GM says Facebook ads not effective, pulls campaign ahead of IPO
16. May 2012
Filed under: Marketing/Advertising , GM The Internets are buzzing over the upcoming initial public offering of Facebook, but General Motors doesn't seem all that impressed. The Huffington Post reports that The General has pulled its Facebook ad campaigns just days before the social media site is scheduled to officially hit the stock market. The pricey ad buy reportedly wasn't paying sufficient dividends for GM, which spends billions of dollars on advertising every year.
Continue reading...Mazda and SCRAMP extend Laguna Seca partnership
14. May 2012
Filed under: Motorsports , Marketing/Advertising , Mazda Mazda and the Sports Car Racing Association of the Monterey Peninsula have extended the automaker's naming rights of Laguna Seca for another five years. That means the famous race track in California will continue to be known as Mazda Raceway , at least through 2016.
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17. May 2012
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